The National Mission on Agricultural Marketing (NAM) in India aims to upgrade market infrastructure and modernize agricultural marketing procedures to benefit farmers and encourage agricultural trade. The objective of NAM is to establish an effective and open framework for agricultural marketing that improves farmers’ access to markets, lowers post-harvest losses, ensures fair prices, and fosters agricultural competitiveness.
Typically, the National Mission on Agricultural Marketing’s primary goals are:
Developing and modernizing agricultural market infrastructure, including as wholesale markets, mandis, market yards, and market facilities, are NAM’s main areas of concentration. To decrease post-harvest losses and raise the quality of agricultural produce, it attempts to build effective market yards with appropriate storage, grading, and handling facilities.
The mission’s objectives include encouraging farmer-driven market initiatives.
Aiming to improve farmers’ access to markets, NAM places a strong emphasis on this. It focuses on developing effective supply chains, connecting farmers to wider agri-value chains, and building market linkage initiatives. Connecting farmers with wholesale marketplaces, retail chains, food processors, exporters, and other market participants is a part of this endeavour.
Enhancing Market Information Systems: The mission understands the value of providing farmers with accurate and timely market information. By building market information networks, market price reporting systems, and digital platforms for gaining access to real-time market information, it seeks to boost market intelligence systems. This aids farmers in choosing the right produce, when to sell it, and which markets to target.
